英语翻译
ChristopherBull的文章“Strategicissuesincustomerrelationshipmanagement(CRM)implementation”的中文翻译有知道的给小弟指点个迷津把我是论文用
Strategicissuesincustomerrelationshipmanagement(CRM)implementation
ChristopherBull
DepartmentofBusinessInformationTechnology,
ManchesterMetropolitanUniversityBusinessSchool,
Manchester,UK
KeywordsCustomerrelations,Customerinformation,Integration,UnitedKingdom
AbstractThenumberofcustomerrelationshipmanagement(CRM)implementationshasgrown
dramaticallyinrecentyears.However,fewacademicstudiesoftheissuesassociatedwiththe
implementationoftheconceptareavailable.Thispaperoffersamodestcontributionthroughthe
analysisofacasestudyofaCRMimplementationataUK-basedmanufacturingcompany.The
casestudyillustratesthatCRMisacomplexandholisticconcept,organisedaroundbusiness
processesandtheintegrationofinformationtechnologies.Thestudyalsohighlightsthat
implementingCRMrequireseffectiveleadership,sourcing,targetingandevaluationstrategies.