奥运会形象
奥运会形象是奥运会的精髓,也是全世界人民共同的思想和情感.奥运会形象源自视觉的,或文字的,抑或图文并茂的要素(如一个字、一个标志、一种符号、一种设计、一条术语或是所有这些的结合体),播散着奥运会和奥运健将们的风采与形象,承载着他们的殷切期望和遐想,是奥运会的核心品牌或信息.
OlympicImage
ThecoreessenceoftheOlympicGamesasitisfoundinthethoughtsandemotionsofpeoplearoundtheworld.ThecorebrandormessageoftheOlympicGames,stemmingfromelementsthatareeithervisualorverbalorboth(e.g.,aword,amark,asymbol,adesign,aterm,oracombinationofthese)thatcommunicatetheidentityandtheimageoftheOlympicGamesandtheOlympicathletes,andthatconveyasetofexpectationsofandassociationswiththeOlympicGamesandtheOlympicathletes.